Our Founder's Story

The Day Of was founded and created by Amber, born and raised in the city of Edmonton Alberta. She is a proud and distinct Metis indigenous descendent who is highly regarded in the wedding and event planning industry for her devotion and creativity. With a passion for creating memorable experiences, she started her business to bring joy and a unique memorable vision to weddings and special events she oversees. Her dedication and expertise has made "The Day Of" go-to choice for those seeking exceptional event planning services.